Urban Identity – Chiasso



Corporate identity for the city of Chiasso. Chiasso has been in a state of flux since it was first mentioned in 1140. Decentralised life still maintains this constant change. Due to its special geographical location, Chiasso experiences an exchange of populations and forms the cultural bridge between Switzerland and Italy. The heterogeneous and decentralised settlement structure allows new opportunities for life in Chiasso. People linger in Chiasso. The aim was to design a new urban identity for a city. The result is a fluid design system from which an infinite number of variations can be automatically calculated. The whole thing was collected in a digital corporate design manual (video). A printed, so-called classic manual can simply be compiled from the individual frames of the video.